The Hottest New Way To Lose Weight — Think Like A Fit Person

PRLog (Press Release) – Jun 09, 2009 – Mental toughness expert Steve Siebold teaches people to think like fit people by using mental toughness techniques to control their thoughts and attitudes each day.
It’s simple, 100% effective and anyone can do it. “Our beliefs dictate our behavior,” he says. “If you think like a fat person, chances are you will die fat, often prematurely. But if you learn to think like a fit person, you can lead a long productive, active life.”
Siebold discovered that the way you think is really the difference between being fit and being fat. He discovered his method after five years of research, hundreds of interviews of fat and fit people and losing 40 pounds with it in 12 weeks himself.
He has a new book coming out on the method in July, and it’s called, Die Fat or Get Tough: 101 Differences in Thinking Between Fat People and Fit People (http://www.diefatbook.com).
It helps people develop the mental toughness needed to stick to diet and exercise programs – and lose weight forever.
In the book, Siebold advises fat people to hang out with fit people because, as research has shown, fatness and fitness can be contagious. When a person gains or loses weight, close friends tend to do the same. If you make friends with a thin person, the thin person’s behavior and thinking influences you.
Siebold runs the Mental Toughness Institute for Weight Control. He is in the top 1% of income earners among professional speakers worldwide and is a mental toughness consultant to Fortune 500 companies.

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About Gove-Siebold Group: A motivational speaker, Steve won a 2007 Telly Award for Best Motivational Television Show Host. He wrote the business bestseller “177 Mental Toughness Secrets of the World Class”, followed by “Coaching Mental Toughness”. Siebold is an internationally recognized expert in the field of mental toughness, focusing on training corporate sales and management teams. His clients include Johnson & Johnson, Toyota, Coldwell Banker, GlaxoSmithKline, Miller Brewing, and others. He addresses more than 60 live audiences per year, and coaches more than 600 conference calls. He is president of the Gove-Siebold Group.

Steve and his wife Dawn live in Palm Beach County, Florida in the winter and on Lake Lanier (North Georgia) in the summer.